The flowers are a printed image that are as shown and are included in your project.   The image medium  is similiar to a temporary skin tatoo as it is transferred to the wood.  It is semi-transulent and must be transfered to a white background.  You can choose whatever color(s) you want for the text.
You do not need to use the images.  You can leave them off or if you wish, you can freehand a different floral design.